Your Site May Be Waddlin’ – Google Penguin Update

Posted on: May 6th, 2012 by benegourmet
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Many sites have been penalized lately by the Google Penguin update.

If you are driving traffic to your site via SEO, these changes are important to you.  Read this article to learn more…


Google Penguin Leaves Trail of ‘Slapped’ Sites in Its Wake

Published 11:00 a.m., Saturday, May 5, 2012

Many SEO in-the-knows perceive Google’s latest algorithm update or Penguin to have failed to correctly carry out its intent. In the midst of the confusion, top online marketing expert James Schramko explains what Penguin has been doing and how to prevent it from slapping a website.

Sydney, Australia (PRWEB) May 05, 2012

Google Penguin, the latest wildlife from the wilderness of search engine algorithms, was launched to dole out retribution to web spam and has produced some very curious and questionable results thus far. Internet marketing authority James Schramko has released an SEOPartner news video to help clients make heads or tails of the update.

“Penguin has been causing carnage across the Internet,” the SEOPartner CEO reports. “A lot of people have been affected by it, so we’ve dug into our research and development lab and found some results. We’ve also had to look into sites of customers who’ve asked us to look at their results.”

One of the conclusions that Schramko and his team have arrived at is that Penguin seems to be targeting on-page anchor text spamming. “So if you have too many instances of a keyword, if it’s in your page title, your first headline, sprinkled throughout the article, and then you link to that page with the same keyphrase over and over again, you’ve probably been hit by Penguin,” he avers. According to him, it is necessary now more than ever for website owners to “de-tune” their keywords.

Schramko provides a breakdown of what he thinks the new SEO mix looks like. “I think it’s about 20% social media, so be sure to install social sharing widgets on your website,” he instructs.

“It’s about 50% backlinks,” Schramko continues, elaborating, “They still work, but you really need to mix them around. If you just use the same anchor text, you will be penalized.” The remaining 30%, he allocates to on-page SEO. “So what that means is, the content on your website has to be natural. It has to be human-readable.” He urges website owners to check that the page title of their site reads like a natural sentence, without any pipe symbols or colons.

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