Why Your Website Doesn’t Work

Posted on: February 13th, 2012 by benegourmet
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3 Common Problems With Unprofitable Websites

If you have a website and it’s not producing sales for you, then you probably have the following problems…

Problem 1 – No system

Many websites are built in stand alone parts.  A web developer can make you a site, but does he drive traffic to your site?

In short, you may have an incomplete system.

Problem 2 – Inward looking

Another common problem is that your site may talk about your products and services, rather than your customer and their pain.  If your target market cannot quickly understand what’s in it for them, they will leave.  Inward looking sites = fail!

Problem 3 – Direct response design and copy

Direct response is a area of marketing that aims to create a direct and measurable response, namely an opt-in or a sale.  Does you site either create a lead or a sale?

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