What Should SEO Cost?

Posted on: July 24th, 2012 by benegourmet
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Friends and clients often ask me how much they should pay for SEO.  

Though the conversation always starts here, there are many other questions you must consider.

SEO: Is Your SEO Firm Asking You ?

Here are some of the questions I go through with my clients:

  1. Are you looking to generate a sale or a lead…or are you doing “hope marketing?”
  2. Do you know that SEO is traffic?  If your site is not setup to “convert,” then traffic does not matter.
  3. Do you think of SEO as an expense or investment (ROI)?
  4. How much revenue does 1 average customer generate?
  5. How much profit does 1 average customer generate?
  6. How much are you willing to spend to acquire a customer?
  7. How many customers do you need to acquire to break-even on your SEO investment (example: 1 customer = $500 profit, so if you are spending $2k month on SEO, then you need to acquire 4 new customers per month to break-even on your investment).

If you are looking to generate a lead or a sale you should ask yourself these questions and calculate the value of a customer before you engage an SEO firm.

And if your SEO firm has not asked these questions, RUN! :)


Below are some articles that walk you through the “Cost of SEO” discussion.  


The Cost of SEO: How Much Should You Pay?

As with most service-based industries, there aren’t any “guidelines” about what SEO should cost. It’s built on market demand, the competitive landscape and what makes sense for the individual business. And as a business, there are obviously different factors at play. A one-person organization based from home with an Internet connection and cell phone has a different cost structure than a large service-based agency. So the factors that go into the guidelines must account for the significant cost differentials.

Watch for the warning signs when shopping for quality SEO.

Add to that the fact that there is no set of agreed-upon “standards” for service and the measurement of performance. This becomes confusing to the potential client on what they are supposed to be buying.  I have seen a lot of sites that have a long list of deliverables without any quantifiable set of measurements.

“I will edit eight pages per month” is not ROI, and is obviously easy to perform. That said, there are many companies claiming to do SEO that simply punch down a list of tasks without any results other than that you paid for the tasks to be done.

If you’re in the research stage of shopping for SEO, this post is meant to give some insight into the cost of SEO, and what you’re buying when you pay for search engine optimization.

For the full article, CLICK HERE

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