What Should My Biz Post On Facebook

Posted on: May 29th, 2012 by benegourmet
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Recently, Facebook posted some observations from a four week study about what businesses should post on Facebook.  

Read the article below about this.

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facebook_logoWondering what kind of content works well on Facebook?

If so, lean on some recent information published by Facebook itself.

Last week, Facebook shared some results/observations from an internal study that lasted four weeks. They examined 23 brands with Facebook Pages across six industries.

Facebook didn’t publish specific numbers or statistics, but it did share general observations about what types of content generated the most fan engagement. The answer?

Content related to your business, but not specifically about the business.

So, a real estate agent, for example, wouldn’t post exclusively about homes for sale and new MLS listings; s/he’d post about the local real estate market, about what’s happening around town and other things that homeowners and home buyers would want to know. An insurance agency would post information related to driving laws, safe driving, protecting homes/valuables, and other safety-related topics.

Facebook says that type of post was more successful than 1) content specifically about the business, and 2) content unrelated to the business.

You can read more about the study on Facebook Studio’s website.

…More at Facebook Content Ideas … Straight from Facebook

Certainly, I get what they are saying, but I would take it a step further.  I think businesses should write about their customers pain or problems and how that pain or problem makes them feel.

Why?  People buy from people that understand their problems.

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