Posted on: February 21st, 2012 by benegourmet
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Proof!  Sales Funnels Work!

Every business struggles with finding creative ways to generate online leads and sales.  Building an effective online lead and sales funnel is a daunting task if you don’t have a plan.

In 2010, I was working with a small, Denver-based distributor of petroleum products, and they were frustrated about not getting any attention in their local market.

I worked with Brandon, the GM, to develop a better mouse trap.  We worked through the following steps to develop a profitable lead gen funnel:

  • Planning – We developed the customer avatar, sales letter, and copy needed to attract B2B business leads.
  • Design – We designed a website that made the company look large and reputable.  In addition, we developed a customer-focused website that showed that the Company understood their customer’s problems.  Lastly, we implemented a clear call to action.
  • Traffic – We developed a content marketing and SEO strategy to drive traffic to the website.
  • Conversion – We designed a free report to get people to opt-in to the email list, and we used email autoresponders to develop a relationship with the prospects.

After using these techniques, the Company generated $3.6M in new business within 6 months of launching the new website.  Needless to say, Brandon was thrilled with the 578% ROI on this consulting engagement!

Do you want a PROFITABLE online sales funnel?

On February 23 & 24 you can download “Add to Cart” and “Get Instant Access” FREE from Amazon.  <–  GET YOUR FREE COPY!



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