Pinterest Is Gaining Interest (Big Time)

Posted on: April 4th, 2012 by benegourmet
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Pinterest Is Hot!

But Why Should You Care?

HGTV. Nordstrom. West Elm. ModCloth. Those are some of the big name retailers who are using Pinterest to drive significant traffic to their retail websites. In fact, Pinterest has become so popular it is driving more traffic than Google+ to retailers’ sites.

I think it is safe to say that as marketers it’s time to take this social network site seriously. But what exactly is Pinterest? And how do you use it to promote your business or brand?

Well, this guide will help you get started.

What is Pinterest?

pinterest

Pinterest is becoming a social network site for sharing interesting images you find online. Think of it as an image-based social bookmarking tool like delicious.com…but with a better community.

These images, once uploaded to the site, are known as Pins. Users can place these pins on boards customized under a theme. You can create any kind of theme you want…architecture, motorcycles or even history.

pinterest example

Fifty-nine percent of its “pinners” are women between 25 and 40 years of age. Women also make up 58% of its unique visitors.

It’s been on a spectacular growth in the last six months with 40 times the number of visitors. In fact, Time magazine called Pinterest one of the top five social networking sites.

The site is so popular they are controlling growth by making you enter your email address to get on a waiting list to become a pinner. However, this should only take a couple of days.

pinterest invite

Of course, if you know a pinner you can ask them for an invite.

…More at The Marketer’s Guide to Pinterest

More Reading

Social media marketing should be one of your top 5 traffic online traffic sources.  If not, you could be missing out on significant sales.  Go to funnelator.com to learn how you can incorportate social media traffic into your online lead or sales funnel.

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