Part I – Why A Sales Funnel

Posted on: February 20th, 2012 by benegourmet
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Part I – Online Lead Gen And Sales Is Easy, If You Build A Sales Funnel

Do you have a sales problem?  If so, you need to create an online sales funnel to attract leads or sell products and services online.

  • Are you searching for a way to generate leads for your business?
  • Do you need to automate your lead gen process?
  • Do you have products that you are looking to sell online?

Every business has a sales problem.  It doesn’t matter whether you are a start-up, an established business, or a Fortune 500 enterprise…your company still needs more sales.

Over ten years ago, I co-founded a business, Bene Gourmet Pizza, and had no idea what I was doing.  I tried driving sales through newspaper ads, radio spots, local sponsorships, and we had a website.  There were many problems with these approaches:

  • Traditional advertising was expensive
  • It is hard to track traditional advertising
  • And traditional advertising often didn’t create an ROI.

No matter what I did, I still encountered the same problems.  Publishers only cared about ad placements; they didn’t care whether the ads generated an ROI for my business.  The talked about branding, which I later realized was a code word for “hope marketing.”

For years I searched for a better solution, an advertising channel that was affordable, measurable, and profitable.  The only way I knew to get better results was to work 12- 15 hours a day. After years of struggling, missing family events, birthday parties, and vacations, I decided that no one was going to help me.  I had to help myself!

I studied the best marketing gurus in the pizza industry and learned as fast as I could.  I assembled the information and cracked the secret code.  Here’s what I did that worked:

  • Direct mail – I sent letters to customers in a 3 mile radius of our stores.  The letters had engaging copy, a good offer, a call to action, and an expiration date.  These offers created a measurable, specific, and date-based response.
  • Email marketing – I collected email addresses in our restaurants.  We sent specific offers to our email list using a email service provider.
  • Content marketing – I wrote blog articles about cooking, wine, and our local community, and then I syndicated this content to web 2.0 websites.
  • Local marketing – I claimed all of the local business listing, such as Google Maps and Yelp.  What I found is that these listings rank very well and drive in new customers.

In 2006, I co-founded Corx Wine Bags, an online retailer of BYOB wine bags.  Though Corx Wine Bags is a small niche product, running the business allowed me to develop online marketing skills.  I expanded online content creation and social media syndication while diving deep into SEO.

I’ll post part II in a few hours, but here is some critical info for you…


On February 23 & 24 you can download “Add to Cart” and “Get Instant Access” FREE from Amazon.  <–  HERE IS YOUR “FREE” DOWNLOAD LINK





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