Does Facebook Own Your A$$?

Posted on: July 15th, 2012 by benegourmet
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Interesting article by Douglas Karr.  

Yes, Facebook is a huuuge advertising platform.  Got it!

But more than that, Facebook is a place where relationships are made; that cannot be discounted.

Enjoy the article!

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You Are the Product of Facebook

Joel Helbling stopped by the office on Friday for a great lunch where we chatted on a number of topics. Joel quoted someone who said that, as a social media company, you have to decide what your product is… the people or the platform. Many people (myself included) look at the valuations of a platform like Facebook and think it’s the biggest bubble in history.

I still do… but it’s important to recognize that the value of Facebook doesn’t come from the software, it comes from having so many users. You are Facebook’s product, not the application. Facebook has developed your behavior, captured your data, and are now optimizing it to sell advertising. It’s not about the software, it’s about you. It’s not about selling services or products, it’s about selling you. 

There’s a problem inherent in that business plan, though, and that’s that people aren’t something that you can control. People are fickle. People are independent in someways and followers in other ways. As quickly as Facebook grew to 800 million users, they could easily leave Facebook for the next platform.

More at You Are the Product of Facebook | Social Media Today

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