How Businesses Can Use Facebook
The key to Facebook is engagement. It is hard to sell on Facebook, but you can certainly create a relationship and drive traffic through engagement on Facebook.
This content from: Duct Tape Marketing
Search around even casually and it’s likely you will find lots of people talking about how to get more Facebook likes or how to add tabs and pages and apps that go bang.
However, as is the case with so many things in life, quality over quantity is an important concept. In the world of Facebook that means figuring out how to get more interaction with those the friend and subscribe is probably more important to your business objectives than figuring out how to get more people to like and run.
The benefit of Facebook over other forms of engagement is that if you gain a high level of engagement with fans you can enjoy the added benefit of exposure to their networks as well. The key, in my opinion is to spend what precious time I suspect you have for networking on Facebook focused on drawing conversation out of a smaller, but fully engaged group.