Part I – Why A Sales Funnel

Part I – Online Lead Gen And Sales Is Easy, If You Build A Sales Funnel

Do you have a sales problem?  If so, you need to create an online sales funnel to attract leads or sell products and services online.

  • Are you searching for a way to generate leads for your business?
  • Do you need to automate your lead gen process?
  • Do you have products that you are looking to sell online?

Every business has a sales problem.  It doesn’t matter whether you are a start-up, an established business, or a Fortune 500 enterprise…your company still needs more sales.

Over ten years ago, I co-founded a business, Bene Gourmet Pizza, and had no idea what I was doing.  I tried driving sales through newspaper ads, radio spots, local sponsorships, and we had a website.  There were many problems with these approaches:

  • Traditional advertising was expensive
  • It is hard to track traditional advertising
  • And traditional advertising often didn’t create an ROI.

No matter what I did, I still encountered the same problems.  Publishers only cared about ad placements; they didn’t care whether the ads generated an ROI for my business.  The talked about branding, which I later realized was a code word for “hope marketing.”

For years I searched for a better solution, an advertising channel that was affordable, measurable, and profitable.  The only way I knew to get better results was to work 12- 15 hours a day. After years of struggling, missing family events, birthday parties, and vacations, I decided that no one was going to help me.  I had to help myself!

I studied the best marketing gurus in the pizza industry and learned as fast as I could.  I assembled the information and cracked the secret code.  Here’s what I did that worked:

  • Direct mail – I sent letters to customers in a 3 mile radius of our stores.  The letters had engaging copy, a good offer, a call to action, and an expiration date.  These offers created a measurable, specific, and date-based response.
  • Email marketing – I collected email addresses in our restaurants.  We sent specific offers to our email list using a email service provider.
  • Content marketing – I wrote blog articles about cooking, wine, and our local community, and then I syndicated this content to web 2.0 websites.
  • Local marketing – I claimed all of the local business listing, such as Google Maps and Yelp.  What I found is that these listings rank very well and drive in new customers.

In 2006, I co-founded Corx Wine Bags, an online retailer of BYOB wine bags.  Though Corx Wine Bags is a small niche product, running the business allowed me to develop online marketing skills.  I expanded online content creation and social media syndication while diving deep into SEO.

I’ll post part II in a few hours, but here is some critical info for you…


On February 23 & 24 you can download “Add to Cart” and “Get Instant Access” FREE from Amazon.  <–  HERE IS YOUR “FREE” DOWNLOAD LINK





Why Your Website Doesn’t Work

3 Common Problems With Unprofitable Websites

If you have a website and it’s not producing sales for you, then you probably have the following problems…

Problem 1 – No system

Many websites are built in stand alone parts.  A web developer can make you a site, but does he drive traffic to your site?

In short, you may have an incomplete system.

Problem 2 – Inward looking

Another common problem is that your site may talk about your products and services, rather than your customer and their pain.  If your target market cannot quickly understand what’s in it for them, they will leave.  Inward looking sites = fail!

Problem 3 – Direct response design and copy

Direct response is a area of marketing that aims to create a direct and measurable response, namely an opt-in or a sale.  Does you site either create a lead or a sale?


To get a FREE copy of “Add to Cart” and “Get Instant Access”, LIKE our fan page.<–CLICK HERE

It will be available for FREE download via Kindle late next week; we’ll notify our FRIENDS when it is ready. :)



The Reason “Why”

I would like to welcome you to  I started doing many of the elements of “Add to Cart” and “Get Instant Access” in 2002, when my wife and I were running Bene Gourmet Pizza, a branded specialty pizza chain located in Oregon.

After seeing little success from television ads, radio sponsorships, and newspaper ads, we started dabbling in online and offline direct marketing. One of our early successes was creating direct mail pieces with very specific offers. The direct mail strategy included the following items:

  • Engaging copy (for relationship building)
  • A clear offer (a call to action)
  • A clear expiration date (to create scarcity and a measured response)
  • A list strategy (income, home ownership, and distance from each)
  • And a tracking system for measuring the results of our campaigns.

In addition to our direct mail efforts, we began to collect the email addresses of our customers, so we could send specific offers to them as well to increase the frequency and life time value of each customer.

Lastly, our online efforts consisted of writing valuable content, such as recipes, sponsorship highlights, and customer stories on our blog. Then we syndicated our contact to Facebook.

By 2005, we had created a fairly successful local direct marketing program.

In 2006, I co-founded Corx Wine Bags, an online retailer of BYOB wine bags. Though Corx Wine Bags is a small niche product, running the business allowed me to develop my online marketing skills. I expanded on my online content creation and social media syndication, while diving deep into SEO.

By 2008, I had transitioned out of Bene Gourmet Pizza, and I was back into consulting, primary focused on strategic planning and finance. While I was consulting, I continued to consume everything I could in the online marketing space. I started to share my insights and techniques with my friends and clients, and they asked me if I could help them with their online marketing efforts.

After a few successes, I got my big break in 2010. My friend, Robert Hirsch, asked me if I could help him transition his seven-figure weight loss website from an enterprise e-commerce platform to a less costly cart. Robert offered to open-up his suite of information products on online marketing, in exchange for my time. I agreed, and we moved him to the new platform in 6 weeks. Robert described the implementation as “a good plan executed violently.”

During my time with Robert, we created an affiliate program with Michael Lovitch, my good friend, which generated a high six-figure income stream. Also, I made some mistakes, as well. For example, the incorrect setting within the cart resulted in nearly $50k in lost income. Regardless, we grew revenues and profits considerably during the 14 months we worked together.

While working with Robert, I continue to consult with many offline businesses helping them to develop online lead gen funnels. The clients that followed my recommendations, created revenue streams ranging from $68 thousand to $3.6 million on consulting fees of roughly $10 thousand. Not a bad ROI….eh?

Speed forward to December 2011. I had an epiphany… I realized that all of my strategies and techniques were in my head, so I decided to put it down on paper. After a couple of days, I had created a single spaced, 12 page outline. I let the outline sit for about a week.

When I went back to the outline, I asked myself, “What is the hell are you going to do with this thing?” At the same time, I was reading “The Lean Startup” by Eric Ries.

“Lean startup” is a term coined by Eric Ries. His method advocates the creation of rapid prototypes designed to test market assumptions, and uses customer feedback to evolve them much faster than via more traditional product development practices, such as the Waterfall model1.

About two thirds through “The Lean Startup,” the light bulb went off. Instead of sharing my information with a few people that can afford my consulting services, why don’t I write a book about what I’ve learned and share it with the world.

The second insight I gained was that my outline was too broad. I needed to break the information down based on the objectives that people were trying to achieve. I created “Get Instant” for people looking to generate online leads and sale profitably. And I wrote “Add to Cart” to entrepreneurs and businesses who want e-commerce success.

These books walk you through the process of planning, design, traffic and conversion in a very simple, straight forward fashion. Building an online lead gen funnel is complicated, if you don’t have a plan.  These books are your baseline plan.