Pinterest Is Gaining Interest (Big Time)


Pinterest Is Hot!

But Why Should You Care?

HGTV. Nordstrom. West Elm. ModCloth. Those are some of the big name retailers who are using Pinterest to drive significant traffic to their retail websites. In fact, Pinterest has become so popular it is driving more traffic than Google+ to retailers’ sites.

I think it is safe to say that as marketers it’s time to take this social network site seriously. But what exactly is Pinterest? And how do you use it to promote your business or brand?

Well, this guide will help you get started.

What is Pinterest?


Pinterest is becoming a social network site for sharing interesting images you find online. Think of it as an image-based social bookmarking tool like…but with a better community.

These images, once uploaded to the site, are known as Pins. Users can place these pins on boards customized under a theme. You can create any kind of theme you want…architecture, motorcycles or even history.

pinterest example

Fifty-nine percent of its “pinners” are women between 25 and 40 years of age. Women also make up 58% of its unique visitors.

It’s been on a spectacular growth in the last six months with 40 times the number of visitors. In fact, Time magazine called Pinterest one of the top five social networking sites.

The site is so popular they are controlling growth by making you enter your email address to get on a waiting list to become a pinner. However, this should only take a couple of days.

pinterest invite

Of course, if you know a pinner you can ask them for an invite.

…More at The Marketer’s Guide to Pinterest

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Social media marketing should be one of your top 5 traffic online traffic sources.  If not, you could be missing out on significant sales.  Go to to learn how you can incorportate social media traffic into your online lead or sales funnel.

The Role of Email In E-commerce


Email is a critical communication piece of the e-commerce puzzle.  Email can be used to convert traffic into leads.  In addition, email can be used after the purchase to continue to engage the customer and increase the long term value of each customer (i.e. resell to that same customer.

The 3 Critical Types Of Emails Ecommerce Marketers Must Harness

Social media may be getting the lion’s share of the current media attention but when it comes to implementing a successful ecommerce marketing strategy there is still no substitute for email.

According to the Direct Marketing Association, email marketing returns over $40 for each dollar invested which makes it not only the most lucrative form of online marketing but the most profitable marketing means of all, on or off the web.

In order to take full advantage of the benefits of email marketing to increase customer engagement and boost sales, you need to master these three critical strategies:

Periodical Emails

The email newsletter is the most popular application of this strategy with messages containing the latest news and information regarding your ecommerce business’ most attractive, relevant, and pressing offerings encapsulated into a coherent Call To Action.

Many ecommerce email marketers have found that leveraging their newsletters to communicate specific information with regards to exceptionally special offers is a powerful strategy.

Newsletter subscribers historically respond well to new product releases, overstock blowouts, and special discounts such as percentage off coupons or BOGOs.

Maintaining the periodicity of email newsletters is critical as the frequency established in your original subscription agreement with the customer m…More at The 3 Critical Types Of Emails Ecommerce Marketers Must Harness


In “Add to Cart”, I discuss the role of email marketing in e-commerce.  For more info on the book, go to

Tips On Local SEO


If you are a b2b or b2c business that operates in a defined geographic area, then local SEO optimization is critical for your business.

Neil Patel of Quick Sprout, created a great article on local optimization.  Enjoy!


pikes place market seattle

If you have a local business or one that targets audiences in a specific geolocation, then you will want to move beyond general guides for search and social optimization. This post will take you through several marketing strategies for local search and social media marketing.

Keyword Research for Local Search

Before you can optimize your website, social media profiles, or anchor text for link building, you have to know what keywords you want to use. When it comes to local search marketing, you are not only targeting industry-specific terms, but geo-specific terms as well.

Let’s look at an example of a local plumbing business that might have several locations in Washington. When planning their optimization strategy, the first thing they might do is take a look at some geo-specific keywords + plumbing to see how many times they are searched using Google AdWords Keyword Tool.

While the numbers may not be exact, you can rest assured that, in looking at the above data, seattle plumbing is searched more than tacoma plumbing, but tacoma plumbing is searched more than everett and edmonds plumbing combined. When you start with terms like that, you will also get additional suggestions plus the approximate number of times those phrases are searched monthly.

Want to try some other ways to get keyword ideas? Try typing in your keyword ideas in Google search, then scroll down to the bottom to see the related searches.

You can also take your most popular competitor’s website (the one that ranks highest for your main targeted keyword phrase) and look at the keywords they rank for using SEMrush. A free account will show you 10 keywords they rank well for.

…More at How to Optimize Your Business For Local Search and Social Marketing

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Building an online lead and sales funnel is easy, if you build a sales funnel!


Funnelator – What Is Retargeting?


Retargeting is a form of online advertising where visitors of your site are served banner ads across across the web.

When a visitor comes to your site a tracking pixel cookies them.  After they leave your site, then the tracking pixels signals other websites to show your ads as they visit websites within your advertising network.

Funnelator – Pros and Cons of Retargeting


    • It takes time – You must monitor stats, creatives, etc.
    • It takes money – You have to create a separate budget for this practice.
    • Stalking – Your prospects can get annoyed.
    • Traffic – Re targeting only works if you already have traffic.


    • Conversion – Most sites convert at roughly 2%.  Retargeting focuses on the remaining 98% and increases conversion.
    • Targeted – Retargeting is focused on prospects that have already come to your site, so it is very focused marketing .
    • Trackable – Retargeting is very easy to measure (if you set it up correctly).

Should YOU Use Retargeting?

If you have a reasonable amount of traffic and your site is setup to generate leads or sales, I recommend that you checkout regargeting.

E-Commerce Shopping Carts

Funnelator – What Kind of Shopping Cart Should You Buy


Selecting your shopping cart is a big decision.  Carts come in two forms:

  • Hosted
  • Open source

Whether to use a hosted cart or open source shopping cart is a big decision. The benefits of each are the following:


  • Quick.
  • Low upfront cost.
  • No security headaches and limited fraud liability.
  • Regular updates.

Open Source

  • Customization is easy.
  • Lower long term costs.
  • Updates are determined by you.

Funnelator – What kind of E-commerce shopping cart is right for you?

Personally, I like the support and security features of a hosted solution, but many people are comfortable with an open source solution.