Archive for May, 2012

What Should My Biz Post On Facebook

Posted on: May 29th, 2012 by benegourmet
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Recently, Facebook posted some observations from a four week study about what businesses should post on Facebook.  

Read the article below about this.

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facebook_logoWondering what kind of content works well on Facebook?

If so, lean on some recent information published by Facebook itself.

Last week, Facebook shared some results/observations from an internal study that lasted four weeks. They examined 23 brands with Facebook Pages across six industries.

Facebook didn’t publish specific numbers or statistics, but it did share general observations about what types of content generated the most fan engagement. The answer?

Content related to your business, but not specifically about the business.

So, a real estate agent, for example, wouldn’t post exclusively about homes for sale and new MLS listings; s/he’d post about the local real estate market, about what’s happening around town and other things that homeowners and home buyers would want to know. An insurance agency would post information related to driving laws, safe driving, protecting homes/valuables, and other safety-related topics.

Facebook says that type of post was more successful than 1) content specifically about the business, and 2) content unrelated to the business.

You can read more about the study on Facebook Studio’s website.

…More at Facebook Content Ideas … Straight from Facebook

Certainly, I get what they are saying, but I would take it a step further.  I think businesses should write about their customers pain or problems and how that pain or problem makes them feel.

Why?  People buy from people that understand their problems.

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FREE Internet Marketing Tools

Posted on: May 22nd, 2012 by benegourmet
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If you are starting out, you may not have the budget for paid internet marketing tools.

In the following article from the 60 Second Marketer details some great tools. 

Check it out!

 

10 Free Online Marketing Tools to Help You Grow Your Business

 

There are thousands of online marketing tools out there, but which ones are the best? We’ve searched far and wide to find what we think are the top 10 online tools every good marketer should have in their kit. The best part: they’re all free!

Google Analytics

Google Analytics gives you the most up-to-date and inclusive information about your website traffic. Not only giving you “how many”, but “from where”, which is an essential question when you want to increase your traffic. When it comes to making money, Google Analytics can help you figure out how much you are making on your site, where the big money is coming from, and how to calculate your ROI. Best of all, the information it brings can help you determine how to capitalize on the best parts of your website, and bring in more revenue.

 

 

Google AdWords

When it comes to SEM, Google AdWords is the go-to resource. AdWords allows you to see what people are searching, and, more importantly, how many people are searching for your brand. AdWords then allows your to purchase search items so that your company will appear first in results. AdWords goes even further by allowing you to track the number of searches and click-through’s on your purchase, giving you control over your website traffic.

AddThis

Users want to keep your website on hand, and you want them to keep visiting. AddThis is a social bookmarking tool that allows visitors to share your content on many different platforms, including Twitter, Facebook, Digg, and Delcious. Users are much more likely to share content when it can be easily done on-site. The more shares your site receives on these networks, the higher your content will rank in search engines. AddThis builds your street cred, and your site traffic.

SEOQuake

This tool will give you invaluable information about the SEO statistics of your website. The best part is that it compares you to your competitors, so you can figure out how to keep the leg up. SEOQuake offers not only traffic rankings, but indexed pages, site ages, SEMRush numbers, and other important information for ensuring that you are getting the traffic you desire.

WordPress

WordPress is your website management control panel. Millions of the worlds most-visited and trusted sites already use it, like CNN.com, Mashable and the New York Times. All you need is a domain name and webhost, and the WordPress allows you to control the design and content of your website without using an FTP server or ever opening DreamWeaver. It is simple, streamlined, but still allows amazing control for those who have coding experience. The best part is that it can be accessed by as many people as you want, and constantly updated by just one click. If your website isn’t powered by WordPress, you are missing out on a powerful resource.

Twitter

Twitter is valuable for marketers because it allows business to communicate and engage with consumers on a more personal level. It allows you to push daily news, updates, and promotions to your audience. You can also answer questions, host competitions, and applaud consumers who support your brand.

YouTube

Millions of users engage on YouTube daily, so there is no reason your content shouldn’t be available to them. You can produce your own content by creating videos that promote your product or service, give in-depth tutorials, or answer consumers’ questions. You can also engage with your audience and ask them to produce content for you in a competition. You can also utilize YouTube by advertising your brand on already popular user-generated videos.

Alexa

Alexa gives you a wealthy database of information on your sites in comparison to your competitors. Alexa offers traffic ranking, including reach and pageviews, as well as search analytics, such as what terms your competitors are using. Alexa also offers audience data and clickstream data, so you can determine what kind of visitors your competitors are attracting, and what affiliate programs and partners they are utilizing. Most users find Alexa to be most useful for determining the search terms and links their competitors are using to drive their traffic.

Microsoft Advertising Intelligence

Before using Google AdWords to purchase keywords and search phrases, Microsoft can give you the probability of its success. This tool determines the commercial and financial impact your keyword will hold, and thus how likely it will give you the results you desire. This tool is most helpful in determining which niche markets will work for your product.

GoArticles

If you’re reading this post now, you know that article marketing is an effective online tool. GoArticles, and similar sites like Ezinearticles.com, can help spread your name around the web, just by simply publishing articles to their databases. It is best to push unique articles that will catch readers’ eyes. After that, just let the promotion begin.

If you are starting to get your feet wet in the marketing world, make sure you are using these free tools on the web. They promise an increase in site traffic, promotion around the web, and, most importantly, a greater return on investment.

For the full article, CLICK HERE.

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Trend Spotting By John Jantsch

Posted on: May 13th, 2012 by benegourmet
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Do you have an online store?  Do you have a lead gen site?

If so, you need to be aware of the changing landscapte of online marketing.

Enjoy this article from John Jantsch of Duct Tape Marketing. :)

Five Meaningful Shift Shaping Marketing Right Now

By John Jantsch, Duct Tape Marketing

Trends are funny. In some cases they jump up out of nowhere and demand to be noticed. In other cases, in fact in most cases, they bubble up over a long period, kick around in other industries and finally get realized by a larger group as relevant to their current way of life.

Orbiter7 via Flickr

But trends are also terribly misleading because they are often overstated and simplified and tend to focus on a tool rather than the underlying behavior. Think about when Twitter got hot. Everyone talked about the tool, but few realized that it was simply the embodiment of a way to communicate that people were looking for. Understanding that shift allowed some to take advantage of the behavior rather than the tool and this put them miles ahead of the trend.

Today I want to talk about five shifts that I see making an impact right now on both the way we go to market and the way the market comes to us.

1) Little Commitments

Generic information overload is causing a real bottleneck for marketers. We’ve been told over and over again to produce content, but now the competition for content is choking, rather than informing, our prospects.

Our prospects don’t have or won’t take the time to learn all about our great solutions even if it’s in their best interest to do so. Our job now is to offer them little pieces of information that move them ever so slightly in the direction of personalizing their experience with us.

Tools like the pop up survey from Kiss Insights, a guided content path created by using WordPress plugin Survey Funnel, a guided tour using a tool like WalkMe or the ability to present dynamically relevant content through a tool like GetSmartContent will become increasingly important as ways to filter our own content and create more personalized trust building experiences.

2) Video SEO

One of the most dramatic changes in Google’s indexing of local business pertains to video. Right now a local business has a better chance of ranking for highly relevant search terms using YouTube hosted, highly optimized videos than any other approach.

Smart marketers are serializing their most important keyword phrases and frequently asked questions using video and optimizing these videos through specific file names, descriptions, keywords and transcripts.

Using a tool like Traffic Geyser also makes it easier to spread these videos to other video sharing sites in order to garner further traffic and links.

3) Visual Scanning

One needs looks no further than the current hype of Pinterest or the $1Billion dollar sale of photo sharing site Instagram to witness the visual scanning behavior impact. These sites soared in popularity in large part due to information overload and the stimulation caused by visual interest.

It is far easier to look at a thousand pictures than to consume a thousand words.

To me this doesn’t simply mean jump on the Pinterest bandwagon. It signals a behavior that must be adopted rather than a tool. We must start offering visual scanning of our brands by using images in all that we do.

Get in the habit of taking photos of your world and your customer’s world each and every day.

When we post a status update or amplify a recent blog post on Facebook upload an image and describe the image rather than simply using the blog post thumbnail. In addition to added visual impact, Facebook favors images over most other content and will show your post to more followers.

Use a tool like Postagram that allows you to turn Instragram photos into higher quality photo postcards. Imagine the impact of meeting with a client, snapping a photo and sending them a personalized photo thank you card. Or what about sending your client a postcard of the product you’re building just for them?

4) The Digital Persona

Market research folks have long talked about uncovering the rare combination of factors that lead to fully understanding what a market needs, wants, and believes. Much of this information can be gleaned from demographic and psychographic research, but few things have produced more relevant research into the actual demonstrated behavior of a market than the trail of clues our prospects leave every day online.

In many cases researches now have verified proof that what markets say and what they do online are not always the same thing and this important digital aspect must be one that is considered in the make up of our ideal customer profile.

At the very least we must add browser plugins like Rapportive that give us social media data on the people we interact with to our communication toolset.

We must make our CRM systems understand social behavior and score, nurture and move our leads forward using this data.

We must start to create prospect and client personas that include digital behavior clues.

5) ROBO

Few things have had a more dramatic impact on local business than the behavior to research online to buy offline (ROBO) that is practiced by an approaching 90% of all adults as a way to find local products and services.

What this means is that we must expand the way we think about our website far beyond the means to provide information. Our website must become a tool to drive online searchers and visitors offline into our stores, into our presentation and into our Meetups.

Our websites must feature local call to action tools such as downloadable coupons, samples and trials. We must add and use click to call, schedule or chat functionality that allows for instant engagement.

We must think of ways to create our own offline communities and build these communities with online tools such as LinkedIn Groups, MeetUps or even creating our own leads and referral groups using a tool like LocalBase.

Each new and accepted tactic brings with it corresponding changes in behavior and impact that can only be seen by paying close attention to the underlying shifts rather than focusing on the latest hype.

 

Your Site May Be Waddlin’ – Google Penguin Update

Posted on: May 6th, 2012 by benegourmet
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Many sites have been penalized lately by the Google Penguin update.

If you are driving traffic to your site via SEO, these changes are important to you.  Read this article to learn more…

 

Google Penguin Leaves Trail of ‘Slapped’ Sites in Its Wake

Published 11:00 a.m., Saturday, May 5, 2012

Many SEO in-the-knows perceive Google’s latest algorithm update or Penguin to have failed to correctly carry out its intent. In the midst of the confusion, top online marketing expert James Schramko explains what Penguin has been doing and how to prevent it from slapping a website.

Sydney, Australia (PRWEB) May 05, 2012

Google Penguin, the latest wildlife from the wilderness of search engine algorithms, was launched to dole out retribution to web spam and has produced some very curious and questionable results thus far. Internet marketing authority James Schramko has released an SEOPartner news video to help clients make heads or tails of the update.

“Penguin has been causing carnage across the Internet,” the SEOPartner CEO reports. “A lot of people have been affected by it, so we’ve dug into our research and development lab and found some results. We’ve also had to look into sites of customers who’ve asked us to look at their results.”

One of the conclusions that Schramko and his team have arrived at is that Penguin seems to be targeting on-page anchor text spamming. “So if you have too many instances of a keyword, if it’s in your page title, your first headline, sprinkled throughout the article, and then you link to that page with the same keyphrase over and over again, you’ve probably been hit by Penguin,” he avers. According to him, it is necessary now more than ever for website owners to “de-tune” their keywords.

Schramko provides a breakdown of what he thinks the new SEO mix looks like. “I think it’s about 20% social media, so be sure to install social sharing widgets on your website,” he instructs.

“It’s about 50% backlinks,” Schramko continues, elaborating, “They still work, but you really need to mix them around. If you just use the same anchor text, you will be penalized.” The remaining 30%, he allocates to on-page SEO. “So what that means is, the content on your website has to be natural. It has to be human-readable.” He urges website owners to check that the page title of their site reads like a natural sentence, without any pipe symbols or colons.

Read more: http://www.timesunion.com/business/press-releases/article/Google-Penguin-Leaves-Trail-of-Slapped-3536654.php#ixzz1uC8LSf1K

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