Archive for March, 2012

Tips On Local SEO

Posted on: March 29th, 2012 by benegourmet
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If you are a b2b or b2c business that operates in a defined geographic area, then local SEO optimization is critical for your business.

Neil Patel of Quick Sprout, created a great article on local optimization.  Enjoy!

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pikes place market seattle

If you have a local business or one that targets audiences in a specific geolocation, then you will want to move beyond general guides for search and social optimization. This post will take you through several marketing strategies for local search and social media marketing.

Keyword Research for Local Search

Before you can optimize your website, social media profiles, or anchor text for link building, you have to know what keywords you want to use. When it comes to local search marketing, you are not only targeting industry-specific terms, but geo-specific terms as well.

Let’s look at an example of a local plumbing business that might have several locations in Washington. When planning their optimization strategy, the first thing they might do is take a look at some geo-specific keywords + plumbing to see how many times they are searched using Google AdWords Keyword Tool.

While the numbers may not be exact, you can rest assured that, in looking at the above data, seattle plumbing is searched more than tacoma plumbing, but tacoma plumbing is searched more than everett and edmonds plumbing combined. When you start with terms like that, you will also get additional suggestions plus the approximate number of times those phrases are searched monthly.

Want to try some other ways to get keyword ideas? Try typing in your keyword ideas in Google search, then scroll down to the bottom to see the related searches.

You can also take your most popular competitor’s website (the one that ranks highest for your main targeted keyword phrase) and look at the keywords they rank for using SEMrush. A free account will show you 10 keywords they rank well for.

…More at How to Optimize Your Business For Local Search and Social Marketing

More Reading

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Building an online lead and sales funnel is easy, if you build a sales funnel!

Retargeting

Posted on: March 12th, 2012 by benegourmet
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Funnelator – What Is Retargeting?

funnelator

Retargeting is a form of online advertising where visitors of your site are served banner ads across across the web.

When a visitor comes to your site a tracking pixel cookies them.  After they leave your site, then the tracking pixels signals other websites to show your ads as they visit websites within your advertising network.

Funnelator – Pros and Cons of Retargeting

Cons

    • It takes time – You must monitor stats, creatives, etc.
    • It takes money – You have to create a separate budget for this practice.
    • Stalking – Your prospects can get annoyed.
    • Traffic – Re targeting only works if you already have traffic.

Pros

    • Conversion – Most sites convert at roughly 2%.  Retargeting focuses on the remaining 98% and increases conversion.
    • Targeted – Retargeting is focused on prospects that have already come to your site, so it is very focused marketing .
    • Trackable – Retargeting is very easy to measure (if you set it up correctly).

Should YOU Use Retargeting?

If you have a reasonable amount of traffic and your site is setup to generate leads or sales, I recommend that you checkout regargeting.

E-Commerce Shopping Carts

Posted on: March 2nd, 2012 by benegourmet
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Funnelator – What Kind of Shopping Cart Should You Buy

e-commerce

Selecting your shopping cart is a big decision.  Carts come in two forms:

  • Hosted
  • Open source

Whether to use a hosted cart or open source shopping cart is a big decision. The benefits of each are the following:

Hosted

  • Quick.
  • Low upfront cost.
  • No security headaches and limited fraud liability.
  • Regular updates.

Open Source

  • Customization is easy.
  • Lower long term costs.
  • Updates are determined by you.

Funnelator – What kind of E-commerce shopping cart is right for you?

Personally, I like the support and security features of a hosted solution, but many people are comfortable with an open source solution.